Promotion

What is promotion?

Promotion includes creating engaging content about your business and picking the right channels to share it so that you boost sales and awareness.

When you're starting with a tight budget, you have to be strategic about these choices. Consider where your potential customers spend their time online and offline, what interests them, the words you want to be associated with your business, and what budget you can allocate for ads.

Person reading a book at a wooden table with a laptop displaying a webpage about promotion and a magazine nearby.

How does it work?

Content and channel audit

First we dig deep to understand your world. We’ll do a comprehensive market research and an audit of your existing content and channels (if there are such). We’ll look into industry best practices, trends and the competitive landscape and will collaborate with your team to a clear picture of where we're headed.

Choosing your weapons

Using our research, we'll pick the best content and channels for your promotion. We'll create compelling articles, graphics, photos, and videos, and strategically place them on social media, newsletters, your website, or ads. We make sure that your message reaches and engages the right audience.

Create. Grow. Repeat.

Now it’s all about growth. We continue with developing content and/or optimizing your channels performance. We make tweaks along the way and send you regular updates about your growth. We also make sure you know how to manage your channels independently so that your venture keeps moving forward and reaching more customers.

Services

Creating engaging and persuasive multilingual content for social media posts, websites, and newsletters to captivate your audience and drive action.
Designing striking visuals for online and offline channels, including promotional materials like flyers, business cards, brochures, and merchandise to boost your brand's visibility.
High-quality photography that showcases your product, enhancing its appeal to potential customers.
Producing captivating promo videos and trailers that tell your brand's story and highlight your offerings in a dynamic way.
Developing detailed case studies that illustrate your success stories and expertise, suitable for your website or sales pitch to build credibility and trust.

Content Creation

Management of social media channels including:
- Creative content creation
- Monthly analytics reports
- Community management
- Weekly strategy consultation calls
Advertising on social media channels including:
- Creation and management of image and/or video ads
- Advanced targeting
- Bid management and continuous optimization to maximize your ad spend
Customized email marketing solutions:
- Platform setup
- Content creation
- List maintenance
- Monthly performance reporting
- Monthly strategy consultation call
Full-service website management including page building, basic SEO setup, and ongoing maintenance to ensure your site remains effective, engaging, and search-engine friendly.
- SEO audit, including competitive analysis and keyword research
- Standard and advanced on-page optimization
- Content guidelines and creation
- Regular performance reports and strategy reviews
- Educational workshops on SEO fundamentals